Paul Quilici
503-562-9265 paul@ctrlxctrlv.com
20+ years of design and production experience,
40+ years of being a goddamn delight to work with.
Long-established in Adobe CC (IND, AI, PSD) with recent assignments in Figma and Zeroheight. Additional experience collaborating in Miro, 3D modeling / rendering in SketchUp and Lumion, and cursing bitterly in PPT and Keynote.
Versatile, detail-oriented, and good-vibey.
Hits the ground running on tight deadlines or ongoing projects with ease and precision, working on long-form deliverables such as brand, category, and franchise-level direction, retail launches, and toolkit development, as well as smaller stuff like random quick-turn decks, digital banner / social media packages, graphic packs, OOH, etc.
At home in both leadership and support roles with minimal oversight required but knowing when to ask the right questions. Happy exploring and experimenting with new creative direction or bringing established direction to life (or simply translating that direction into a good looking deck).
Quick on the uptake from brief to delivery and every round in between (including decoding your most manic of deliverable grids, adhering to workflow and QC best practices, handing off clean, organized files, and diving headfirst into client calls if needed).
ADIDAS, Freelance Designer I 2019 - Summer 2024
Permalanced with adidas Global Brand Design (on Brand Direction, Brand Expression, and Brand Identity Teams). Design and development support of overarching brand direction guidelines, from comprehensive (whopping) 200+ page manuals to abbreviated overview and summary decks to simple presentation takedowns, plus extension decks for footwear and apparel photography standards, athlete / asset imaging, etc.
Collaborated with team on how to best express top-level brand direction across various sports performance categories, including developing guidance on capture direction and motion execution, production consideration, voice direction, and extensive layout examples.
General misc. design and production, rendering, retouching, layout, copy writing and editing, content development, application reformatting, brand identity collaborations, and product identity guidelines.
ON RUNNING, Freelance Designer / Production I Spring 2022
Retail window design takedowns, production files, renders and presentation decks built from client provided toolkits for Cloudmonster and Cloudrunner campaigns (+ digital, column wraps, footwear wall executions, and magazine ads).
ROUNDHOUSE AGENCY, Designer / Production I 2016 - 2019
Key visual, retail, toolkit, and production design for adidas and Reebok (most fitness and lifestyle categories and major national and global launches over 3.5 years and XX.X seasons, as well as take-downs for specific doors in NYC, Paris, etc), plus other clients like Red Bull and Delta.
Owned and supported projects from brief to build, working closely with all points of contact from internal creative teams and project managers to clients and production vendors.
Thumbprints all over huge and hyped, flashy and splashy campaigns for Harden, T-Mac, Gal Gadot, Victoria Beckham, Kendrick, etc, but also took the reigns with less prestigious yet more intricate tasks such as designing and producing in-store communication graphics and navigational signage, deciphering near-indecipherable site plans and elevations to determine how the hell X number of N’s are gonna fit in Y and Z, and organizing extensive brand and campaign guideline decks with comparative good humor.
MBT MARKETING, Freelance Designer I 2016 - Current
Scrubbing, retouching, and rendering of client provided dealership photos for the rebranding of a global auto service franchise + 3D model design of flagship store.
HERENOW CREATIVE, Freelance Designer / Production I 2014 - 2016
Retail and digital design, production, and internal presentations for Nike global and NA divisions across various categories and launches, both own and wholesale, working extensively within brand and campaign guidelines / directives / swoosh do’s / swoosh don’ts.
HIP POCKET DESIGN, Lead Designer / Partner I 2000 - 2012
ZINEWORKS, Designer / Workshop Organizer I 2009 - 2012
MILESTONE MORTGAGE, Designer I 1996 - 2000
UC RIVERSIDE, BA in Fine Arts